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overstockArt.com Reveals New Innovative Art Gallery iPad App

overstockArt.com today unveils its brand new Version 6.0 overstockArt.com Oil Paintings application (app) for the Apple iPad. Users of the app can decorate their walls with its interactive “View in a Room” feature customized for iPad, create personal art galleries and turn their favorite photos in to masterpieces. The overstockArt.com Oil Paintings app is available free to download from the iTunes App Store.

The newly designed app is an extension of the gallery’s online store, “We designed the new iPad app to take full advantage of the iPad’s large display, so the user can get a full shopping experience on their device,” said David Sasson, CEO of overstockArt.com. “With iPad traffic accounting for 46 percent of our mobile traffic and 72.5 percent of all mobile revenue coming to the site, we were driven to improve our customer’s experience and build an app that allows this audience to lean back and browse, decorate and shop with ease for our art.”

The full features of the New Version 6.0 overstockArt.com Oil Paintings iPad app are:

Our entire art database is available and on display via the iPad app giving iPad customers the ability to swipe and search through thousands of titles organized by artist, subjects, styles and sizes.

Decorate on-the-go with the “View in a Room” feature. Using the built-in camera, users can take a snapshot of their space and visualize oil paintings hanging on their own wall. This tool is an adaptation of the retailer’s augmented reality web application, “In Room View.”

Create a personal gallery with the new “My Gallery” feature. Select fine art from overstockArt.com’s collection or import images to create a personal gallery.

Turn photos into hand painted art masterpieces with the retailer’s “Turn Photos into Art” service, now available to use directly on the application.

Share images and personal galleries via e-mail, Facebook or save images to your photo gallery.

“We have seen a significant jump in mobile sales for 2014 so far,” Sasson stated. In fact, overstockArt.com reports that in the first quarter of the year Mobile traffic to overstockArt.com has increased by 28 percent, transactions have increased by 15 percent and revenue has increased 20 percent versus the corresponding months in 2013.

“We credit our mobile technologies in part for pushing m-commerce to account for 21 percent of our total sales in 2013,” said Sasson. “I believe that by continuing to create ways to make shopping for our art a unique, personalized and easy process we will see m-commerce accounting for a higher percentage of our sales in 2014.”

The overstockArt.com Oil Paintings iPad app is the latest mobile offering from overstockArt.com. The mobile app for iPhone was released in June 2011 and the mobile app for Android was released in November 2011. An updated version of the iPhone app was released at the start of this month, it features more paintings and interiors and better navigation between the galleries. To learn more about overstockArt.com’s mobile offerings, visit http://www.overstockart.com/mobileapps.html.